Meet Me in Montana…

I spent the better part of last week in Missoula, Montana for an undergraduate research conference.  The conference was great, and I was so happy and honored to be able to represent my school at the conference!

Now, Missoula is a fairly small, rural town.  There’s not a lot there aside from mountains, trees, and lots of open space.  The people who we met while there seemed to be ever-relaxed type who don’t get stressed easily and enjoy sitting back and watching the world turn.  It was incredibly refreshing to be in this type of environment, and upon returning home, I have found myself to be much more relaxed!

So with the culture of the town being so drastically different from what I’m used to, I must admit that my jaw hit the ground when I saw a sign on a little hole-in-the-wall casino that declared “Become Our Fan on Facebook!”  This illustrates just how wide the sphere that social media has influenced has become.  Even in a small town in the middle of the Big Sky State, casino owners feel the need to advertise on Facebook.  Really now?  In that type of an environment, I had almost hoped that the fast-paced current marketing trends had backed off just a little.  Sad?  A little.  But interesting?  Absolutely.

Now that I’ve been able to personally witness the wide reach of social media, there is no doubt in my mind that this truly is the future of marketing.  If a hole-in-the-wall casino in Missoula, Montana uses Facebook to spread the word about their establishment, I think that everyone should be able to do the same.


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